biotrue

“Biotrue or False”

A fun mix of TikTok-style interviews and graphic social ads to drive sampling of Biotrue Hydration Boost eye drops. Interviews starred Dr. Jennifer Tsai, an optometrist influencer for Biotrue. I concepted, pitched, scripted, and shepherded all work through PRC review. Filmed in Manhattan, where all the “real” man-on-the-street content happens.

In TikTok CTR, interview ads performed 50-60% over benchmark. And graphic ads hit 120-190% of Meta CTR benchmarks.

Creative Director: Eleni Flory

Senior Copywriter: Patrick McMahon

Art Director: Hayley Frazier